Into the Immersive Web

Exploring the Potential of the Pixel-Streamed Immersive Web at the Digital Congress

On December 6, 2022, I had the opportunity to speak at the Digital Congress, where we delved into an intriguing question: What is the immersive web really, and what does it offer for the cultural and creative industries?

Together with AC Coppens, we explored the concept of the pixel-streamed immersive web—a technology-driven vision of immersive virtual spaces that allows users to engage seamlessly with rich, interactive environments from any device. Our discussion focused on the exciting ways the pixel-streamed immersive web can revolutionize industries such as art, fashion, and media by offering new avenues for creativity, accessibility, and digital innovation.

From virtual exhibitions and interactive storytelling to immersive brand experiences, the pixel-streamed immersive web has vast potential to reshape the way we experience culture and creativity online. This technology, combined with augmented reality (AR) and virtual reality (VR), allows creators to reach global audiences and engage them in ways that are both accessible and deeply immersive.

The Digital Congress was an inspiring exploration of the possibilities the Metaverse holds for the future of the creative and cultural sectors, paving the way for an exciting digital frontier.