Gitex Global, Fintech Surge - The omni channel way: Paving a New Path for E-commcerce
During Gitex Week 2022 in Dubai, I had the privilege of participating in an insightful panel at Fintech Surge, a leading event that brings together the brightest minds in technology, finance, and innovation. This particular panel, expertly moderated by Sabinije von Gaffke, focused on the intersection of fashion and technology, exploring how emerging technologies are transforming the fashion industry and its global ecosystem.
The panel featured an impressive group of industry leaders, including:
Lisa Chatterton from the Fashion Innovation Agency at London College of Fashion,
Jonathan Chippindale, Founder & CEO of Holitio,
Oliver Lange, Head of H&M Beyond,
Omoke Adebanjo, Senior Vice President, Merchants and Commerce at Mastercard EEMEA.
Together, we discussed how the fusion of fashion and technology is driving innovation in immersive commerce, virtual fashion, and blockchain-based solutions. As technologies like augmented reality (AR) and virtual reality (VR) become more integrated into the consumer experience, fashion brands are leveraging these tools to create new shopping experiences that blur the lines between the digital and physical worlds.
The conversation highlighted how the immersive web, NFTs, and AI are reshaping the way brands interact with customers and how fashion retailers can use immersive technology to create more personalized, engaging shopping experiences. We also touched on how blockchain technology can enhance transparency and sustainability in the fashion supply chain, a growing concern in today’s eco-conscious market.
This panel was a powerful reminder of the exciting opportunities at the crossroads of fashion and technology, and how innovative solutions are empowering brands to not only reach customers in new ways but also address key challenges in sustainability, ethics, and digital transformation. It was a pleasure to be part of this dynamic conversation, and I look forward to continuing the dialogue on how emerging technologies will continue to shape the future of fashion.
