Future Blockchain Summit Keynote: The Immersive Web is Now
Exploring the Immersive Web with Ida Kymmer and Oliver Lange at Future Blockchain Summit
In October 2022, the Future Blockchain Summit, part of the renowned Gitex week in Dubai, was abuzz with groundbreaking ideas and discussions on emerging technologies. Among the standout moments was the keynote titled “The Immersive Web is Now” delivered by Ida Kymmer and Oliver Lange, the Head of H&M Beyond. This thought-provoking session delved deep into how the immersive web is shaping our digital and physical worlds, redefining innovation, commerce, and global engagement.
Keynote Highlights: "The Immersive Web is Now"
Kymmer and Lange underscored the transformative potential of the immersive web, illustrating how it is no longer a futuristic concept but a present-day reality impacting industries across the globe. Their keynote emphasized the seamless blending of virtual and real-world experiences, particularly within fashion and retail, highlighting H&M Beyond’s role in exploring cutting-edge strategies to integrate immersive technologies into their operations.
Key themes from the keynote included:
Real-time Applications: How brands like H&M are leveraging virtual environments to enhance customer engagement and brand storytelling.
Digital Twins and Avatars: The use of hyper-realistic avatars and digital twins to create personalized shopping experiences.
Sustainability in the Immersive Web: Harnessing virtual tools to promote sustainable practices in fashion.
Collaboration in the Digital Age: Insights into how partnerships between tech leaders and innovators like Kymmer can drive the immersive web’s rapid evolution.
Building on Insights from X-verse
The duo’s presentation at the Future Blockchain Summit built upon their previous collaboration at X-verse, where they explored unlocking the full potential of the immersive web. At X-verse, Kymmer and Lange discussed how the immersive web is redefining boundaries, offering immersive environments that empower both consumers and brands. Their Dubai keynote expanded this vision, providing tangible examples of real-world applications and inspiring a global audience of technologists, entrepreneurs, and creative professionals.
To learn more about the pair’s X-verse keynote, Click Here.
Why the Immersive Web Matters Today
The session resonated strongly with attendees because it shifted the immersive web conversation from speculative to actionable. By blending Kymmer's expertise in emerging technologies and Lange’s innovative work at H&M Beyond, the talk illustrated how businesses can embrace metaverse tools to drive growth, creativity, and inclusivity.
Looking Ahead
As the immersive web continues to evolve, insights from industry leaders like Ida Kymmer and Oliver Lange are vital for shaping its trajectory. Their work at forums like the Future Blockchain Summit and X-verse highlights how collaborative efforts between visionaries across industries can unlock transformative opportunities for innovation and sustainability.
