X-verse: How H&M is Pioneering Fashion in the Immersive Web
Unlocking the Potential of the Immersive Web: Keynote with H&M Beyond’s Oliver Lange at X-verse, Gitex Week 2022
During Gitex Week 2022 in Dubai, I had the incredible opportunity to deliver a keynote alongside Oliver Lange, Head of H&M Beyond, at X-verse, a leading event dedicated to the Immersive Web. Our session focused on how brands and creators can begin running immersive web experiences using the technologies already accessible to users today.
The discussion revolved around the immersive web’s potential to revolutionize how we interact with digital environments, brands, and experiences. With the rapid development of immersive technologies such as augmented reality (AR), virtual reality (VR), and NFTs, there is now a unique opportunity for companies to tap into the immersive web and create more interactive and engaging customer experiences.
Oliver and I delved into how fashion brands like H&M are already experimenting with the immersive web, offering users a chance to engage with their products in entirely new ways. We discussed how brands can build immersive commerce solutions, allowing customers to shop, interact, and experience products virtually, regardless of physical location.
An exciting aspect of our keynote was emphasizing that immersive web experiences are not limited to futuristic technologies; in fact, many of the tools and platforms needed to create meaningful digital experiences are already available today. From virtual showrooms to digital twins and interactive brand activations, the session highlighted how both emerging technologies and existing platforms can be harnessed to create rich, immersive environments that drive engagement and brand loyalty.
As the immersive web continues to evolve, it will be exciting to see how brands like H&M Beyond are leading the charge in integrating immersive technologies into their business models, enhancing the consumer journey, and setting new standards for virtual retail experiences.
This keynote was a glimpse into the future of digital transformation in fashion, and I’m excited to continue exploring how brands and industries can leverage immersive technologies to create more interactive, meaningful, and sustainable experiences for their audiences.
Oliver and Ida delivered another keynote at Gitex 2022 at the Future Blockchain Summit on ‘The Immersive Web is Now.’ Click Here to learn more.
