Beautiful Business in Web 3: Phygital, Interoperable, Immersive, Visions for the Immersive Web
Exploring the Future of the Immersive Web at the House of Beautiful Business
In the summer of 2022, the House of Beautiful Business redefined the concept of a conference with its first community-run, asynchronous event on the future of humanity, technology, and business in a decentralized world. Over the course of 20 weeks, this innovative gathering invited participants to delve into the potentials and pitfalls of Web3, far removed from the stereotypical "crypto bro" discourse.
Positioned as a "serendipitous, FOMO-free journey", the event brought together 25 experts from various fields, including business, technology, public policy, academia, and the arts. Designed for flexibility, attendees could drop in at their own pace, fostering meaningful exploration and discussions.
Ida Kymmer’s Contribution
Among the featured speakers was Ida Kymmer, an expert in emerging technologies and the immersive web. Her session focused on what the immersive web might become, drawing insights from current trends to predict its evolution and impact.
Key Themes from Kymmer’s Session
Understanding the Immersive Web
Kymmer explored how the immersive web is shaping a new digital landscape, where technologies like virtual reality (VR), augmented reality (AR), and spatial computing are creating more interactive and engaging experiences. These advancements are redefining how people interact with brands, information, and one another.Clues from the Present
She highlighted existing innovations—such as immersive web platforms, digital twin technology, and photorealistic 3D environments—as the foundation of the immersive web. These technologies are already making waves in industries like retail, education, and remote collaboration.Human-Centric Design
A significant focus of her talk was the need to design the immersive web with people in mind. Kymmer emphasized avoiding the mistakes of Web2, such as the dominance of the attention economy, and instead creating digital spaces that prioritize connection, creativity, and well-being.Balancing Potential and Risks
While acknowledging the transformative potential of the immersive web, Kymmer also addressed its challenges, including accessibility, privacy issues, and the need for global cooperation to ensure equitable development.
The Importance of the Dialogue
The House of Beautiful Business event offered a unique platform to discuss not just what the future might hold but also how it can be intentionally shaped. Kymmer’s session served as a call to action for creators, innovators, and businesses to engage critically and thoughtfully with the immersive web.
Her insights challenged participants to view the immersive web not merely as a technological advancement but as a powerful tool to reimagine how people connect, collaborate, and create in a decentralized world.
Through her session, Kymmer underscored the importance of building an immersive web that transforms lives positively, ensuring that this next evolution of the internet is as inclusive and meaningful as it is innovative.
