HPP Interview: The Immersive Web – Redefining Online Brand Experiences for Automotive Customers
“Creating the immersive web means creating the most beautiful internet.”
– Ida Kymmer, Journee
Ida Kymmer Discusses the Immersive Web with HPP: A Vision for Automotive Innovation
Ida Kymmer, Strategic Business Development Manager at Journee – The Immersive Web Company, recently shared her expertise on the metaverse in an insightful interview with HPP. The discussion focused on how this new frontier of interconnected virtual worlds is set to transform brand engagement, particularly in the automotive industry.
Understanding the Immersive Web
In the interview, Ida emphasized that the immersive web is not a singular space but a persistent, interconnected platform of virtual worlds. It serves as a bridge between the real and digital realms, enhancing rather than replacing physical life. Ida likened the immersive web to “the most beautiful version of the internet”, offering innovative ways to make life more seamless and inspiring.
Opportunities for Automotive Brands
The conversation highlighted how the metaverse can redefine the customer journey for automotive brands:
Immersive Showrooms: Virtual spaces where customers can explore vehicle models, configure options, and interact with sales representatives.
Virtual Test Drives: An innovative way for customers to experience vehicles without leaving their homes.
Emotional Engagement: By showcasing real-time vehicle production or repair journeys, brands can create a deeper connection with customers.
Notable examples discussed included BMW’s Joytopia, Mercedes-Benz’s virtual showrooms, and Hyundai’s Mobility Adventure, showcasing the potential of these immersive experiences to captivate audiences.
Challenges and Considerations
Ida also addressed the challenges brands face when adopting the immersive web. She stressed the importance of:
Data Security: Ensuring customer trust by safeguarding digital identities and assets.
Step-by-Step Adoption: Beginning with pilot projects, gathering feedback, and refining experiences based on user responses.
Seamless Integration: Bridging physical and virtual brand experiences to maintain consistency and authenticity.
Ida highlighted that early adoption might come with costs but underscored the long-term benefits of positioning brands at the forefront of digital transformation.
A Vision for the Future
The immersive web, Ida explained, is not merely a technological evolution but a cultural and economic shift. Its potential lies in creating immersive, value-driven experiences that resonate with consumers. For the automotive industry, the metaverse offers an opportunity to push the boundaries of engagement, fostering emotional connections and building futuristic, accessible spaces.
As Ida eloquently stated in the interview, “The immersive web is a new iteration of the internet, and everyone is going to need to get in there.”
