Next M: H&M and the Future of Retail

Written By Ida Kymmer

How did we get to 13 min time spent, 98 NPS, and merch sold out within an hour in our immersive, browser-based experiences?

Together with Oliver Lange from beyond., I spoke at the NextM conference in Stockholm last week on our collaboration with H&M and how we are discovering the future of immersive (e-) commerce together.

NextM is the largest marketing and tech conference in Sweden with 1700+ smart, curious, and humble marketing leaders from the Nordics.

Ida Kymmer

Keynote speaker, curator, and writer in emerging technologies.

http://idakymmer.com
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